The number isn't marketing
People hear "Project 150" and think it's a brand. It's not. It's a target. 150 years. Dad is 74. Mom is 66. The math is obvious if you're willing to look at it without flinching.
I believe with today's technology, better food, daily movement, and enough will from all of us, the curve bends. We're not waiting for a miracle. We're stacking small advantages until biology has to pay attention.
What's the point of me making money if I can't make them live longer? What's the point of any of it if they're not at the table?